Services / Games & Playable Ads

Branded games & playable ads

Games that turn the brand message into an action: web mini games, playable ads, rich media and camera-based AR games.

What it solves

“Collect the product, earn points” is the default answer to a game brief, and people forget it before the next ad.

We build the core movement of the game from something true about the product — how it breaks, mixes, layers, speeds up or cools down — so playing it says something about the brand.

What we build

• Web-based mini games and score-based games
• Reflex, timing and matching mechanics
• Playable ads and rich media ad formats
• TikTok Effect House games and WebAR games
• Face, hand and body-tracked camera games
• Leaderboards, rewards and share screens
• Sponsor integrations for media and publisher platforms

A mechanic that fits the occasion.

Product-led campaigns

Use the product’s speed, texture, transformation or behaviour as the central action, so the brand belongs in the game.

Media & social formats

Short playable ads and camera games with immediate feedback, a clear end state and a natural next action.

Live and shared play

Score-based challenges, leaderboards and multiplayer play for events or connected screens, with fair session and reset rules.

Selected work

Doritos × F1 — TikTok AR Racing Game

A 60-second TikTok AR racing game for Doritos × Formula 1: reaction start, crunch to accelerate, pit stop and a 999-point leaderboard.

Ülker Yupo · Playable AR

A face-linked candy game with Yupo collectibles and visible scoring in the camera view.

Domino’s · Sporu Besler

Face-linked basketball and football games, alongside a pizza-themed camera transformation.

İGA · Terminal Games

Airport-inspired camera games with flying characters, a runway challenge and a luggage runner.

Renner · Dia dos Fuzarkas

Character-led face transformations and illustrated camera scenes for the Fuzarkas campaign.

What we’ve learned about games that get played

• Understood in 2–3 seconds: The first move teaches the game. A “how to play” screen should never be more complex than the game itself.
• One strong mechanic: A short session built around one satisfying action beats a feature-heavy game.
• The brand is inside the mechanic: Visibility comes from the product being part of play, not from logos interrupting it.
• The CTA is the next move: The call to action continues the game instead of ending it.
• Only gestures people get: If a tracked movement is technically possible but confusing, we leave it out.

The budget depends less on the number of screens and more on these factors:

• Number of mechanics and levels
• Platforms: web, ad networks, TikTok
• Art, 3D and animation production
• Leaderboards, rewards and prize flows
• Expected traffic and campaign duration
• Depth of analytics and reporting

How we work

Timelines depend on how clear the idea is, approvals and platform reviews, so we give dates after seeing the brief and approval flow.

Discovery

We clarify the real problem, success criteria, channel, expected traffic, timeline and constraints.

Concept & validation

The idea is shaped with its user flow and brand link, and checked for platforms, devices, APIs, moderation and fallback.

Prototype

A proof of concept shows the core interaction early. We state which parts work and which are representative.

Design & build

Mobile-first UX, staged delivery with test links, and analytics set up as part of the build.

Launch & operation

Hosting, monitoring, API usage tracking and on-site technical support for live events.

Report

Performance data, learnings and options to reuse or scale what was built.

Questions

Web game, playable ad or social AR game — which should we choose?

Web games give you owned traffic, data and longer sessions. Playable ads live inside ad networks and must work within seconds. Social AR games spread through shares but have stricter platform limits. We recommend based on the goal, not the format.

Can you still build Instagram AR games?

Meta shut down Meta Spark in January 2025 and third-party Instagram effects were removed. We now build camera games for TikTok Effect House and the mobile web (WebAR), which also keeps traffic and data on the brand’s side.

Do you handle prizes and draws?

We build the reward, leaderboard and winner flows. Prize draw infrastructure with notary processes and legal terms is scoped separately.

Which metrics do you report?

Game starts, completions, average score, replays, shares and games per session.

More services

• Services — Poflow builds the technology behind creative ideas: interactive campaign systems for brands and agencies, and creative software for production teams.
• Campaign Systems — Interactive campaign technology for brands and agencies: web experiences, games and playable ads, AI experiences, AR, phygital, DOOH and real-time systems.
• AI Campaign Experiences — AI experiences for campaigns and events: personalised visuals, AI photo booths and live AI output on LED screens, with moderation, queues and cost planning.
• Phygital, Events & DOOH — Event technology, phygital installations and interactive DOOH: QR flows, kiosks, LED screens, shared displays and physical–digital experiences.
• Creative Systems — Custom creative software for agencies and brands: smart resize, localisation, brand QA, AI production tools and approval workflows built around real workflows.