A little movement. A lot of Yupo.
A face-tracked candy game brings Yupo’s playful product world into the camera, with the participant, collectibles and score visible in the same frame.
- Client: Ülker Yupo
- Focus: Ülker Yupo, Face-tracked camera game
Give the campaign’s playful world an action.
The Yupo campaign film establishes an energetic world of candy, characters and unexpected play. The AR game translates that visual vocabulary into something a person can participate in through the camera.
The recorded effect keeps the face visible while candy elements move around the game area. A score gives the activity a clear purpose. The person is both the player and part of the recording, connecting game performance with self-expression.
Your movement becomes the game.
The recording is the reference for the game’s participant-facing behaviour.
Enter the camera
The live face and Yupo game elements appear together.
Follow the candy
The participant responds to collectibles within the camera scene.
Watch the score
On-screen scoring makes the game’s progress visible.
Keep the moment
The play sequence remains a personal recording with the participant in frame.
The pieces of the candy world.
The preserved project graphics bring the candy shapes, score treatment and campaign identity into view. Open any asset to inspect it at full size.
Red gummy-bear graphic.
Yellow gummy-bear graphic.
Gummy-ring graphic.
Berry-shaped candy graphic.
Cola-bottle candy graphic.
Orange-slice candy graphic.
Strawberry-shaped candy graphic.
Kafa Skoru · score graphic.
Preserved game-background image.
Aklına Eğlence Düştüyse · campaign graphic.
Hemen Dene · campaign end-card graphic.
Yupo campaign logo.
Ülker brand logo.
Yellow celebration graphic.
Blue celebration graphic.
Red celebration graphic.
Green celebration graphic.
A short action–feedback loop.
The diagram follows the visible game loop: movement, collectible response and score.
Live camera
The participant appears inside the game.
Face-linked play
The camera interaction carries the player’s movement.
Collectibles
Candy elements provide the play target.
Score feedback
The interface makes progress visible.
The experience in motion.
Original footage documents the delivered interaction.
Yupo candy-catching game with a face-linked character and visible score.
A campaign world with playable behaviour.
Selected founder work from the project portfolio. The camera game is presented alongside the brand’s campaign film, with the film and interactive layer kept distinct.
Face-linked interaction
The participant’s camera image becomes part of the game composition.
Game and interface
Candy play, score presentation and feedback within the vertical frame.
Campaign translation
The product’s visual world carried into an interactive camera format.
Credits
Brand
Ülker Yupo
Campaign film
Ülker Yupo
Project portfolio
Hüseyin Konukseven
The participant becomes part of the play.
The camera recording shows the delivered game and its relationship to the Yupo product world.
Product-led action
Candy provides the game’s visible objects and campaign connection.
Personal performance
The player’s face and reactions remain inside the output.
Immediate feedback
The visible score connects participation with progress.
Service: Games & Playable Ads
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