A world on a T-shirt. A character in the camera.
Renner’s Fuzarkas campaign connects its playful clothing world with camera characters, illustrated creatures and face transformations.
- Client: Lojas Renner
- Focus: Lojas Renner, Retail campaign, Camera characters
Carry the collection’s imagination into play.
A children’s clothing campaign can introduce a whole cast of characters through its prints and stories. The Fuzarkas work extends that visual world into the camera, where the participant can become part of a character scene.
The campaign film and effect recordings show complementary formats. The film establishes the imaginative world; the camera layer gives someone a personal role within it. The effects are shown individually so their different behaviours stay clear.
A collection of camera personalities.
Selected recordings show the character cues around the participant’s face.
Cat character
Cat-inspired face details turn the participant into a playful character. The expression remains human while the illustrated features provide the transformation.
Mermaid world
Illustrated marine elements surround the face, creating a character environment rather than only a facial costume. The person supplies the performance inside that scene.
Comic energy
Graphic words and illustrated elements occupy the space around the participant. The camera becomes a lively composition that can respond to expression and movement.
Give each character its own camera language.
Transform or surround
The cat look changes the face, while the marine and comic scenes use its surrounding space. The formats provide distinct ways to enter the collection’s world.
Keep the person readable
The recordings retain the face at the centre. Digital characters add to the person’s performance rather than hiding it.
Continue the campaign world
The character-led film and camera effects share an imaginative premise. The interactive layer becomes a way to participate in that premise.
The experience in motion.
Original footage documents the delivered interaction.
Renner Dia dos Fuzarkas campaign film introducing the playful character world.
Character worlds with a personal role.
Selected founder camera work for the Fuzarkas project portfolio. Clothing design, campaign film and creator performances are separate creative contributions.
Face effects
Character details aligned with the participant’s camera image.
Illustrated scenes
Marine and comic elements placed around the face.
Campaign adaptation
A playful visual world translated into personal camera content.
Credits
Brand
Lojas Renner
Campaign
Dia dos Fuzarkas
Project portfolio
Hüseyin Konukseven
The collection becomes a camera world.
The selected effects document several character formats alongside their campaign context.
Transform
Face details create a character the participant can perform.
Explore
Illustrated scenes place the person in a wider world.
Record
The effect and the participant’s expression remain together in the output.
Service: Games & Playable Ads
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