Step onto the court. Put yourself in play.
Basketball and football camera games make the participant a player in Domino’s sports world, alongside a celebratory pizza-themed face effect.
- Client: Domino’s
- Focus: Domino’s, Social AR, Sport & play
A sports association you can act on.
“Sporu Besler” connects Domino’s with the energy of sport. The camera work gives that association an action: aim for the hoop, play on the football pitch or celebrate inside a branded face effect.
The participant stays visible across these formats, but the output changes. The games produce a score-led performance; the pizza effect produces an expressive recording. Showing both makes the campaign’s interactive range tangible.
Play, score and celebrate.
The recordings show three distinct camera formats within the same brand world.
Basketball · Take the shot
The participant’s face appears on a player below the hoop. A timer and score create a readable challenge, while the ball’s movement shows the response to play.
Football · Enter the pitch
The football example moves the face-linked character into a different sporting scene. The pitch and goal explain the activity before a longer campaign message is needed.
Pizza party · Perform the moment
A pizza-themed costume gives the person a way to celebrate. It is a face transformation, with expression as the output rather than another scored game.
A familiar action with immediate feedback.
The basketball recording makes the play loop visible.
See the challenge
The player, hoop and scoreboard establish the activity.
Make the move
The camera-linked player performs within the court scene.
Read the response
Ball movement and score show how the attempt went.
Try again
The visible timer keeps the sequence moving toward a final score.
Keep sport readable in a camera frame.
A face-linked player
Personalisation sits inside the character rather than in a separate profile. The person is present even when the game occupies most of the frame.
Feedback beside the action
The basketball counter and timer stay close to the court. Progress can be understood while the participant continues playing.
More than one kind of participation
A scored challenge and a celebratory costume serve different behaviours. Their differences give the sports campaign both play and performance formats.
Make the sports world interactive.
Selected founder work on the camera experiences. Sports partnerships and the wider brand campaign remain separate from the interactive layer.
Camera games
Face-linked sporting characters and compact court or pitch scenes.
Game feedback
Scoring and timer presentation inside the basketball experience.
Face transformation
A pizza-themed character for expressive camera content.
Credits
Brand
Domino’s
Project portfolio
Hüseyin Konukseven
A campaign with something to do.
The selected recordings document playable sporting moments and a separate camera transformation.
Challenge
A visible score gives basketball play a clear goal.
Personalise
The participant appears inside the sporting character.
Celebrate
The costume effect extends the campaign into expression-led content.
Service: Games & Playable Ads
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- Saya’nın Sesi · Camera Encounter — Saya’nın Sesi by Betül Kotil at Istanbul Airport: original installation context and an accompanying camera project, with artist and digital roles credited separately.