A brand in motion. A role for everyone.
Selected Turkish Airlines camera experiences turn aviation, travel and sport into actions: fly, carry cargo, take a shot or step into the captain’s role.
- Client: Turkish Airlines
- Focus: Turkish Airlines, Social AR, Campaign selection
Translate a broad brand world into small, playable moments.
An airline speaks through more than a plane or a destination. Its camera experiences can draw on the cockpit, the cargo journey, the sky and its association with sport. Each subject creates a different opportunity for the participant.
The selection combines face-linked character play with scene-based games. Keeping those formats distinct makes it possible to understand the individual mechanics without attaching one performance claim to several separate campaigns.
Four recordings. Four different roles.
The participant’s face can be a character, a costume or part of a personal result. The recorded examples show how that role changes with the idea.
Take the shot
The football example places the participant’s face on the player and makes the score visible above the pitch. A familiar sporting action carries the interaction; the camera personalises the character.
Fly through the scene
The flight game uses a small plane, clouds and a counter. The aircraft’s movement and the visible game elements tell the story without needing a realistic cockpit simulation.
Follow the cargo journey
The baggage setting gives the player a different aviation role. The character, cargo and terminal environment bring the airline’s ground operation into a compact camera game.
Become the captain
A captain’s cap and uniform transform the participant while their own face stays recognisable. Here the output is a character performance rather than a score-based challenge.
More ways into the airline’s world.
The remaining original recordings expand the selection with route prompts, flight imagery, destination scenes and camera transformations.
Istanbul–Paris route prompt in the participant’s camera view.
Turkish Airlines graphic frame around the participant.
Aircraft and Turkish flag in a celebratory camera scene.
Netherlands destination scene around the participant.
A globe and aircraft in a camera-based world scene.
São Paulo destination prompt above the participant.
Match the interaction to the campaign idea.
A distinct role per effect
A pilot costume, football player and cargo character communicate different ideas. The role is visible before the participant has to understand a longer campaign explanation.
Feedback where the action happens
Scores and counters sit with the game scene. The participant can see the result of play while staying in the camera experience.
Personalisation through the face
The recorded examples use the face differently: as a character identity or a transformation. Personalisation is part of the format rather than an extra field in an onboarding form.
The experience in motion.
Original footage documents the delivered interaction.
Turkish Airlines × Upfilts portfolio film with recorded camera experiences.
A camera format for each creative direction.
Selected founder work, documented in the Turkish Airlines × Upfilts portfolio film. The selection focuses on the interactive effects and their participant-facing behaviour.
Character and scene interaction
Face-linked characters, aviation scenes and compact game actions.
Interface feedback
Scores, counters and prompts integrated with the camera view.
Campaign adaptation
Different interaction formats within the Turkish Airlines brand world.
Credits
Brand
Turkish Airlines
Portfolio film
Turkish Airlines × Upfilts
Selected founder work
Hüseyin Konukseven
Several creative ideas, each with its own action.
The recordings demonstrate a range of participant roles rather than one repeated effect with a different skin.
Play
Aviation and sporting scenes provide a compact challenge.
Perform
A captain transformation lets the participant become the content.
Recognise
Aircraft, uniforms and cargo settings keep the brand context understandable.
Service: Campaign Systems
More work
- From Canvas to Pixels — From Canvas to Pixels for TODEV: children’s drawings interpreted through animated camera encounters, with original artworks and digital contributions credited.
- İGA ART — From Artwork to Interaction — Explore three İGA ART artworks in one interactive exhibition. Touch a copper bell, open a suitcase and move mirrored forms, then enter the full experiences.
- İGA · Terminal Games — İGA Terminal Games: airport-inspired camera play with face-linked characters, a runway challenge and a luggage runner, shown through original recordings.
- Emirates NBD · Quantum Defense — Emirates NBD Quantum Defense: a face-linked exhibition camera game that connects a futuristic robotic character with the project’s banking narrative.
- Saya’nın Sesi · Camera Encounter — Saya’nın Sesi by Betül Kotil at Istanbul Airport: original installation context and an accompanying camera project, with artist and digital roles credited separately.
- Messenger · AR Call Play — Messenger AR call play: a hand-gesture rock–paper–scissors interaction that keeps the participant, game selection and round feedback in the camera view.