See it on the street. Bring it into your camera.
An Amigo outdoor execution connects a billboard in Mecidiyeköy with a phone-based AR encounter, moving the product story from public media to a personal view.
- Client: ŞOK Marketler · Amigo
- Focus: ŞOK Marketler · Amigo, Outdoor activation, Mobile AR
Give the outdoor placement a second layer.
A billboard works at the scale of the street; a phone works at the scale of one person. This activation uses that difference to move from noticing the campaign to exploring an augmented product moment.
The location recording keeps both surfaces visible: the physical advertisement and the person’s phone. That relationship is the core of the story. The outdoor placement supplies the invitation and context; the camera supplies a closer, personal encounter.
From public media to a personal perspective.
The location recording shows the physical and mobile touchpoints together.
Notice the campaign
The Amigo billboard introduces the product in the street.
Use the mobile entry
The placement provides a path into the phone experience.
View the AR layer
Digital product content appears through the camera.
Explore the encounter
The participant moves their phone to see the augmented scene in relation to the location.
Make the connection visible.
One product story across two scales
The outdoor execution establishes Amigo at a distance. The mobile layer brings its product content into a view the participant controls.
The phone as a personal window
The person can change the camera’s viewpoint. That makes the encounter different from watching an animation on the billboard alone.
The location stays part of the evidence
The recording includes the placement and phone use together. It shows where the experience begins rather than presenting the digital content without its physical context.
The outdoor idea, visualised.
A composed campaign visual from the earlier portfolio shows the product world around the outdoor touchpoint.
Illustrative reconstruction · Amigo billboard and augmented product world.
Outdoor invitation. Camera experience.
The activation connects a public campaign surface with a participant’s own device.
Billboard
The brand appears in the physical location.
Mobile entry
The participant opens the experience.
Live camera
The phone supplies the view of the surroundings.
AR content
The product receives a digital layer in that view.
Connect the street placement with the camera.
Selected founder work on the mobile AR layer. Media placement, brand communication and the physical billboard are separate parts of the activation.
Camera layer
Augmented product content viewed through the participant’s phone.
Physical–digital connection
A mobile experience reached from the outdoor touchpoint.
Location context
The digital encounter presented in relation to the real campaign placement.
Credits
Brand
Amigo · ŞOK Marketler
Recorded location
Mecidiyeköy, Istanbul
Project portfolio
Hüseyin Konukseven
An outdoor message with a participatory layer.
The recording documents the link between the physical advertisement and the phone experience.
Encounter
A street-level campaign gives the experience its starting point.
Participate
The phone opens a personal view of the product story.
Connect
The physical placement and digital content can be understood together.
Service: Phygital, Events & DOOH
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