Meet your Mon-Star. Make it your own.
A character-discovery camera experience for NYX Professional Makeup. Halloween personas become a creative prompt, and creators turn that prompt into their own makeup performances.
- Client: NYX Professional Makeup
- Focus: NYX Professional Makeup, TikTok camera, Halloween
The prompt. The personal response.
Three original recordings show the camera interface and the makeup performances that follow.
01 / The camera experience
Character references appear above the participant. The NYX frame, Halloween prompt and face stay visible together.
02 / Lydia Ydeetz
A creator takes the character cue into a personal makeup performance. The look and styling belong to the creator.
03 / Another interpretation
A second recording shows how the same campaign invitation supports a different expression.
The filter in more hands.
Additional creator recordings, the original filter demonstration and the campaign artwork complete the Halloween collection. Creator performances and makeup remain their own contributions.
NYX Nordics · “We’re all a little crazy” creator recording.
NYX Nordics · Plump Right Back creator recording.
Original NYX Halloween filter demonstration.
NYX Mon-Star Bash campaign artwork.
A frame that leaves room for a face.
Keep the prompt readable
Character cards sit above the face so the reference and participant remain visible in one camera composition.
Carry the campaign into the camera
The violet frame, lime lettering and gothic details connect the interface with the Halloween campaign artwork.
Give creators room to respond
The interface supplies a character cue. Makeup, styling and performance give the result its personal character.
My work: the camera experience.
Selected founder work by Hüseyin Konukseven on the interactive camera layer for NYX. The original recordings document the delivered interface.
Character-discovery interaction
Built the camera-based character prompt around the participant’s face.
Campaign interface
Brought NYX framing, character references and Halloween prompts into the camera experience.
Delivered camera experience
Connected the character prompt and branded interface in the experience shown in the original recordings.
Credits
Brand & campaign artwork
NYX Professional Makeup
Campaign recordings
NYX Cosmetics Nordics
Featured creator
Lydia Ydeetz
Camera experience · founder work
Hüseyin Konukseven
One experience. Individual expressions.
The delivered camera format connects a branded character prompt with creator-made Halloween content.
Delivered
A NYX-branded character-discovery camera experience, shown in the original project recordings.
Documented
Creator recordings that connect the interface with personal makeup interpretations.
Creative ownership
Campaign artwork belongs to NYX; makeup, styling and performances are the creators’ contributions.
Service: Campaign Systems
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