Beauty you discover. A camera you play with.
A selection of camera experiences across the L’Oréal brand world: browse a product, make a match, build a ranking and turn the result into your own social content.
- Client: L’Oréal Group
- Focus: L’Oréal Group, Social AR, Project selection
Give product discovery a personal point of view.
Beauty communication already lives close to the camera. These effects put the person inside the product story: their face stays visible while product choices, prompts and results occupy the surrounding space.
This page brings together several distinct works. A carousel, a product reveal and a ranking game ask different things of the participant; they are presented separately rather than treated as one campaign or one set of results.
Different brands. Different ways to participate.
The recordings show the actual interaction and its social context. Brand and campaign names follow the content visible in each example.
Beauty carousel · Foundation picks
A hand gesture moves through foundation preferences, with Vichy among the products featured. The changing product is the feedback: discovery happens inside the live camera view.
Garnier · Camera play
The face-tracked character, green product world and visible counter place a small game around the participant. The person and the brand action remain in the same recording.
Elseve · Product reveal
The effect connects a hair-care prompt to a product shown above the participant. The recorded example includes a Migros offer, placing a retail next step inside the camera experience.
L’Oréal Paris · UV protection
A product-focused frame introduces UV protection without replacing the participant’s face. The recording demonstrates how an informational message can occupy the same space as self-expression.
Beauty picks · Personal ranking
Products arrive one at a time. The participant places them in numbered positions before the next item appears, turning preference into a visible decision that others can react to.
Lancôme · Merci Day
Lancôme products are presented through a compact ranking format. The product card and the numbered list provide the structure; the participant supplies the choices and reactions.
Beauty brands · Ranking
A further creator recording shows beauty-brand preferences placed into numbered slots. The completed order and the participant’s reactions remain in one camera view.
Keep the person at the centre.
Interaction before explanation
The changing product, counter or ranking slot shows what the effect is doing. Each example uses the camera view itself to carry the instruction and response.
Product cues with room for expression
Product packs and brand colour appear around the face. The participant’s expression remains part of the content instead of disappearing behind a full-screen advertising layer.
A result that belongs in the recording
The selected product or completed ranking is visible in the same frame as the participant. The output is understandable as social content without a separate explanation.
The interactive layer behind the content.
Selected founder work from Hüseyin Konukseven’s project portfolio. The examples document the camera layer; creator performances and the wider brand campaigns are separate contributions.
Camera interaction
Gesture-driven browsing, face-linked play and product-ranking behaviour.
Product presentation
Branded product cards, prompts and visual feedback inside the live camera view.
Content output
A participant-led recording that combines the person, their choices and the brand’s products.
Credits
Brand portfolio
L’Oréal Group
Selected work
Hüseyin Konukseven · founder portfolio
Product stories people can take part in.
The deliverable is a set of distinct camera interactions. The recordings make their differences visible without treating the selection as one measured campaign.
Discover
Browse or reveal a product through a camera interaction.
Choose
Make a preference visible through a ranking or selection.
Express
Keep personal reactions and product content together in the final recording.
Service: Campaign Systems
More work
- From Canvas to Pixels — From Canvas to Pixels for TODEV: children’s drawings interpreted through animated camera encounters, with original artworks and digital contributions credited.
- İGA ART — From Artwork to Interaction — Explore three İGA ART artworks in one interactive exhibition. Touch a copper bell, open a suitcase and move mirrored forms, then enter the full experiences.
- İGA · Terminal Games — İGA Terminal Games: airport-inspired camera play with face-linked characters, a runway challenge and a luggage runner, shown through original recordings.
- Emirates NBD · Quantum Defense — Emirates NBD Quantum Defense: a face-linked exhibition camera game that connects a futuristic robotic character with the project’s banking narrative.
- Turkish Airlines · Social AR — Selected Turkish Airlines social AR work: face-linked games, aviation scenes and captain transformations, documented through original experience recordings.
- Saya’nın Sesi · Camera Encounter — Saya’nın Sesi by Betül Kotil at Istanbul Airport: original installation context and an accompanying camera project, with artist and digital roles credited separately.