Movement changes perception.
A micro site that tells Hayri Karay’s kinetic sculpture: scroll to move two mirrored forms through eight chapters on the work and its artist. Winner at the 24th Altın Pusula, Digital Communication · Micro Site.
- Client: İGA ART
- Year: 2026
- Focus: İGA ART, Interactive web, Digital art
Movement changes the reading.
Hayri Karay’s İsimsiz rises 37.7 metres through the terminal. Two moving mirrored steel forms reflect the architecture and open a different view with each change of position.
Most passengers pass it on their way to a gate, without knowing its artist, its idea or how it moves. The micro site exists to tell the work: eight chapters cover the sculpture, Hayri Karay’s idea, its living structure, light and shadow, its manifesto, the technical record, where to see it and the artist’s biography.
The digital experience brings that relationship to a smaller screen. The sculpture’s motion, camera framing and readable HTML text move together, in Turkish and English, inviting the visitor to look again at the physical work.
Scroll. See the same forms differently.
A changing viewpoint becomes the storytelling tool. The same two forms can hold a whole sequence of different readings.
Meet the forms
Two mirrored elements introduce the sculpture’s relationship.
Set the pace
Scrolling connects chapter progression, motion and framing.
Read the reflection
Light and viewpoint reveal new edges of the same geometry.
Meet the artist
The final chapters connect the digital view to Hayri Karay.
One scroll. Three coordinated layers.
Scroll
Progress and velocity set the visitor’s pace.
Move
Two forms rotate in opposing directions.
Reframe
The camera and environment reveal another reflection.
Read
Eight HTML chapters accompany the changing view.
Two forms. A changing perspective.
Move the two forms in opposing directions and examine how light describes their surfaces.
Let the visitor set the pace
Scroll progress and velocity drive opposing rotations through a damped response.
Compose the reflection
Metallic response, airport environment and camera framing make the same forms read differently.
Keep the story readable
Eight HTML chapters remain separate from the 3D scene, with direct chapter navigation.
The work, from more perspectives.
Original installation footage and photographs preserve the sculpture’s relationship with the terminal, its visitors and changing viewpoints.
The mirrored forms within the airport’s central architecture.
The moving sculpture with travellers in the terminal.
A closer view of the sculpture’s reflective surfaces.
The installation in the terminal · archive photograph 01.
The installation in the terminal · archive photograph 02.
The installation in the terminal · archive photograph 03.
The work and its surrounding terminal space.
Mirrored surfaces and the architecture above.
From artistic meaning to a working experience.
Creative direction, 3D production and web development by Poflow Studio. Physical artwork by its credited artist.
Creative direction & UX/UI
Narrative structure, interaction design, framing and interface.
3D preparation & animation
Supplied model preparation, material development, camera and motion studies.
Web development
React, TypeScript and Three.js, with mobile layouts, loading states and interaction checks.
Credits
Physical artwork
Hayri Karay
Client / art context
İGA ART · Istanbul Airport
Digital production
Poflow Studio
Documentary / installation media
İGA ART project archive
A work in motion, told and recognised.
The digital chapters tell the story of the sculpture and its artist, and invite visitors to compare the same two forms through motion, light and changing viewpoints.
Movement
Opposing rotations and a damped response connect the forms to scrolling.
Reading
Eight chapters pair changing views with readable text and navigation.
Context
The digital interpretation stays connected to Hayri Karay and the physical installation.
Recognition
24th Altın Pusula · 2026
Digital Communication · Micro Site category, awarded to İGA Istanbul Airport for the İGA ART Hayri Karay artwork micro site designed and built by Poflow. Altın Pusula is the Public Relations Association of Turkey’s (TÜHİD) awards programme; the ceremony takes place on 20 October 2026.
Altın Pusula · 24th awards announcement
Source
Service: Campaign Systems
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